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About Us

Your body is unique, so why shouldn't your clothes be? Why should you be squeezed into sizes that don't fit you well? Why not embrace your curves with the right clothes made FOR YOU?

We've got your back! Jaey is a woman-led, women-driven brand with a team of imperfect people trying to make the perfect clothes for you, by merging fashion and technology at their best. Our promise? The right fit in the right outfit that flatters your body the most. Each and every piece at Jaey is available in sizes XXS to 6XL, completely customizable and Made FOR YOU. Our USP is SizeYOU - tailored for you as per some real quick measurements provided by you.

The way you dress speaks a thousand words about you. So, we're helping you make the best first impressions where it matters the most. After all, who closes a deal better than a woman who is confident in her clothes that fit her flawlessly?

Here's to bringing the luxury of personalized fashion to the luxury of your home, right through your phone.


Jaini Haria


Ex-Investment Banker (Avendus Capital)

Our Founder, Jaini Haria, is a CA, MBA (XLRI), and ex-investment banker who aims to change the way women dress for work in India. During her investment banking stint, she learned the value of power dressing in making a good first impression. As more women enter leadership positions, wearing stylish, powerful, and yet comfortable outfits is becoming increasingly important in their development. She made a promise to herself - no woman should ever feel she isn't finding the right style or fit for herself. This led to the birth of Jaey. She has one goal: to make every woman feel comfortable in her own skin, regardless of size, shape, color, or anything else!

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